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		<title>The Japanese Way</title>
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		<pubDate>Sun, 06 Jun 2010 11:44:21 +0000</pubDate>
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		<description><![CDATA[Make the most of the Government of Japans expanding educational programmes and scholarships, urges Chandana Chandra Japan. The word floods the mind with brand names such as Toyota, Honda, Suzuki, Mitsubishi, Hitachi, Panasonic, Sony, Sharp, Toshiba, Canon, Casio, Fuji, Nikon, Nippon, Nissan, Mazda, etcetera. Indeed, Japanese firms have conquered every inch of the automotive and [...]]]></description>
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<p><strong>Make the most of the Government of Japans expanding educational programmes and scholarships, urges Chandana Chandra </strong><br />
<img class="alignnone size-medium wp-image-4334" title="international studenta in Japan" src="http://jobsearchingblog.com/wp-content/uploads/2010/06/international-studenta-in-Japan-300x181.jpg" alt="" width="300" height="181" /><br />
Japan. The word floods the mind with brand names such as Toyota, Honda, Suzuki, Mitsubishi, Hitachi, Panasonic, Sony, Sharp, Toshiba, Canon, Casio, Fuji, Nikon, Nippon, Nissan, Mazda, etcetera. Indeed, Japanese firms have conquered every inch of the automotive and electronics industries.</p>
<p>Having impressed the world as a technological giant, the country is now going all out to prove its mettle as an education provider. Part of this is directed at attracting more and more international students.</p>
<p>In 2008, when four Japanese scientists won the Nobel Prize, Prime Minister Yasuo Fukuda announced the 3,00,000 Foreign Students Plan, a call to increase the number of foreign students from 1,20,000 that year to the given figure by 2020.</p>
<p>We want to strengthen foreign relations through international personnel exchange, particularly student exchange, says Akihiro Oikawa, senior vice-consul of the Consulate General of Japan, Calcutta. India has the brains and Japan the expertise. Exchange of knowledge and skills between the two nations will aid development and contribute to world peace, he adds.</p>
<p>Visitors to Japan can easily experience the entire process of the creation of knowledge to its return to society. Japanese culture is the handiwork of thousands of years of tradition, but not too arrogant towards modern perspectives, says Kumar Shankar Roy, a Calcutta boy who recently came home after completing a two-year diploma in photography. A BA in English literature, Roy was always interested in photography. While learning Japanese in Calcutta, I came to know about the Japan Governments scholarships. I took the qualifying exam and packed off, he says.</p>
<p>After a one-year Japanese language course in Osaka, Roy got admission in photography with specialisation in documentary photography at the Nippon Photography Institute in Tokyo. There are many Indians enrolled in the engineering courses, he adds. Most institutes conduct courses in Japanese. Hence learning the language is a must. It also helps in your social life.</p>
<p>The Japan Government scholarships provide for learning the language. Theres another initiative called Global 30 which allows one to study in English in Japanese universities but at a higher level (postgraduation and above), says Surajit Sinha, advisor, Japan Information Center, Embassy of Japan, New Delhi.</p>
<p>The government offers seven categories of scholarships (by Mext or the scholarship authority of the Japanese Education Board) for Indian students. These are  research (33), bachelor degree (3), associate degree or diploma (3), undergraduate professional training certificate course (8), Japanese studies certificate course (8), master degree (6), and undergraduate teacher training certificate course (2). See box for awards available this year.</p>
<p>Students applying for the scholarship examination are not allowed to select an institution beforehand. The Japanese Consulate in India will put you in a college depending on your subject, qualifying exam marks and academic qualification, says an official at the Consulate General of Japan, Calcutta.</p>
<p>Besides these government awards, there are other scholarship programmes for international students. For details, visit www.studyjapan.go.jp .</p>
<p>Last year 534 Indians went to Japan, most of them for doctoral studies and research, informs Sinha. The biotechnology programmes are very popular with Indian students.</p>
<p>Japan has countless educational institutions covering science, engineering, agriculture, medicine, literature, environment, IT, welfare, animation, design and games. Bachelor courses are of four years and master courses two. A professional graduate course takes anywhere between one and three years while a doctorate takes more than five years.</p>
<p>There are training colleges or vocational schools scattered throughout the country. These cover technology, agriculture, medical care, personal care and nutrition, education and welfare, business, fashion and home science, and culture and general education. More and more international students are finding employment in Japan after graduating from these colleges. According to Saburo Nakagome, president of the National Association of Vocational Schools of Japan, it was the graduates of these professional training colleges who created the foundation for Japans economic growth.</p>
<p>Some universities also conduct short-term programmes (one year or less) in English for undergraduate foreign students. These are executed through inter university agreements.</p>
<p>However, education in Japan is not easy on the pocket as the rent for an apartment in Tokyo starts at 50,000 yen (Rs 25,340) and can go up to 5,00,000 yen (Rs 2,53,000) a month. Dormitories are quite affordable but hardly available . But the government has an array of awards for international students to make their lives easier.</p>
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		<title>Cardiff Workplace Bullying Conference upade</title>
		<link>http://jobseekcentral.com/blog/cardiff-workplace-bullying-conference-upade.html</link>
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		<pubDate>Sun, 06 Jun 2010 04:21:46 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bullying]]></category>
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		<description><![CDATA[The third and final day of the excellent 7th International Conference on Workplace Bullying &#38; Harassment in Cardiff, Wales, finished up in earnest on Friday, with delegates present for a morning keynote address and two more sessions of parallel panels. Ill be mentioning more specific pieces from the conference in posts to come, but here [...]]]></description>
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<p>The third and final day of the excellent 7th International Conference on Workplace Bullying &amp; Harassment in Cardiff, Wales, finished up in earnest on Friday, with delegates present for a morning keynote address and two more sessions of parallel panels. Ill be mentioning more specific pieces from the conference in posts to come, but here are some wrap-up observations.</p>
<p><strong>Sense of purpose</strong></p>
<p>What strikes me as being unique about this conference, at least compared to so many other academic and professional gatherings, is a shared sense of purpose that turns the conference into a three-day learning community. By and large, academicians, practitioners, and graduate students attend and participate out of a serious interest in and commitment to research and practice concerningWorkplace Bullying &amp; Harassment. The cross-disciplinary and scholar-practitioner mixes make for valuable learning experiences.</p>
<p>Dont get me wrong  its not a giant feel-good assemblage. There are genuine differences of opinion among people doing work in this field, and the cozy sense of togetherness that prevailed when conference attendees numbered in the dozens rather than the hundreds is giving way to a larger look and feel. Nevertheless, friendships form and the overall atmosphere is one of collegiality and even fellowship. This is quite the contrast to the uptight, buttoned-up milieu of many other academic and professional gatherings.</p>
<p><strong>Workplace bullying and the law</strong></p>
<p>I was pleased to see the significant increase in presentations about the employment and labor law aspects of workplace bullying, covering countries spanning the globe. Ill have more to say about this later, but for now let me note that of the several conferences in this series that I have attended, this is the first time where law and public policy enjoyed such a strong presence among the different panels. The news was not always good  legal protections against severe bullying at work are far from adequate, globally speaking  but the encouraging piece is that the topic is starting to get the attention it deserves.</p>
<p><strong>Graduate student presence</strong></p>
<p>Im happy to see more graduate students are attending and presenting their work. As I noted in my post about Day 1 of the conference (link below), a pre-conference doctoral workshop attracted some 30 attendees. In addition, doctoral students were frequent presenters, and their work is helping to grow our knowledge base about workplace bullying. Some of them will take their interest and work into the university classrooms of tomorrow, thereby helping to educate new generations of learners about workplace bullying and its effects.</p>
<p><strong>Congrats, Gary!</strong></p>
<p>Gary Namie of the Workplace Bullying Institute has been elected to the board of directors of the International Association on Workplace Bullying &amp; Harassment. While confessing bias, I have long believed that Garys understanding of the different aspects of workplace bullying  behaviors, costs, and responses  is second to none. He will contribute mightily to this organization.</p>
<p><strong>Many thanks</strong></p>
<p>Hosting and organizing an international conference of this nature is an enormous undertaking that spans more than two years, starting with the initial proposal and concluding with countless little post-conference odds and ends. Special kudos go to Professor Duncan Lewis, conference organizer Louise Davies, and staff member Catherine Wilson  all of the University of Glamorgans Centre for the Study of Workplace Behaviours  for putting together a first-rate, memorable gathering. Professor Michael Sheehan, who was unable to join us for theWorkplace Bullying &amp; Harassment conference but put in significant contributions toward its success, also deserves our thanks.</p>
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		<title>Job Data Casts Pall Over Economic Recovery</title>
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		<pubDate>Sat, 05 Jun 2010 22:56:46 +0000</pubDate>
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		<description><![CDATA[Employers added 431,000 nonfarm jobs, the biggest monthly increase in a decade, but most of the reported growth was in government jobs. NYT > Unemployment]]></description>
			<content:encoded><![CDATA[<p><img src="http://graphics8.nytimes.com/images/2010/06/05/business/economy/05jobssub-ready/05jobssub-ready-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left">Employers added 431,000 nonfarm jobs, the biggest monthly increase in a decade, but most of the reported growth was in government jobs.<br />
<a rel="nofollow" href="http://www.nytimes.com/2010/06/05/business/economy/05jobs.html?partner=rssnyt&#038;emc=rss">NYT > Unemployment</a></p>
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		<title>Cardiff Workplace Bullying Conference, Day 2</title>
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		<pubDate>Fri, 04 Jun 2010 19:51:01 +0000</pubDate>
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		<description><![CDATA[The second day of the 7th International Conference on Workplace Bullying &#38; Harassment in Cardiff, Wales, was an exhausting, exhilarating day for many of the conference delegates. It started with a keynote address by yours truly on workplace bullying and the law at 9 a.m., and ended with the conference dinner that finished up at [...]]]></description>
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<p>The second day of the 7th International Conference on Workplace Bullying &amp; Harassment in Cardiff, Wales, was an exhausting, exhilarating day for many of the conference delegates. It started with a keynote address by yours truly on workplace bullying and the law at 9 a.m., and ended with the conference dinner that finished up at around 11 p.m.</p>
<p>Im a bit too tired even to try to summarize the many great presentations I heard, but let me highlight two of them:</p>
<p><strong>Bullied out of the Army</strong></p>
<p>In a compelling session on whistleblowing and bullying, retired Irish Army captain Tom Clonan shared with us the disturbing story of how he was retaliated against after submitting a report to his superiors about extensive levels of bullying, sexual harassment, and sexual assault directed at female soldiers by their male colleagues. Tom had done the report as part of his doctoral research.As a result of this research project, he was subjected to an ongoing campaign of ostracizing by fellow officers and publicly accused by the military of fabricating his study.</p>
<p>It took an inquiry by the Irish Minister for Defence and Toms own libel suit against the Minister of Defence and the Chief of Staff for the Irish Defence Forces (eventually settled) to vindicate his name. Nevertheless, his military career  until these events on an upward trajectory  was in shambles. He now is the Security Analyst for <em>The Irish Times</em> and a lecturer at the Dublin Institute of Technology School of Media.</p>
<p>What a loss for the Irish Army. This principled, understated man sought to do nothing more than to bring to his superiors attention a set of horrible conditions facing female soldiers that by any measure should be deemed unacceptable. For doing this, he basically was bullied out of his military career.</p>
<p><strong>On Confidence</strong></p>
<p>Imagine being the closing speaker at a conference dinner that already has run nearly four hours. That was the unenviable task for lawyer Eleanor Williams, Head of Legal and the Equalities and Human Rights Commission in Wales. And yet, by the end of her brief, witty, poignant, and lyrical remarks, she had brilliantly won over a tired crowd.</p>
<p>Her theme was confidence, and she took us through a short historical tour of how famous Welsh denizens had succeeded because of a spirit of risk taking. It wasnt altogether clear where she was taking us, until  boom  she hit us with the closing: Workplace bullies, who often lack confidence themselves, rob others of their confidence. The message to conference delegates was that our work can help to restore the confidence of bullying targets and lead them to reclaim their right to pursue great things with their lives.</p>
<p>I wish I could summarize Eleanors talk with the elegance with which she delivered it, but I wont even try.</p>
<p><strong>Good people</strong></p>
<p>After their respective talks, I had a chance to chat with both Tom Clonan and Eleanor Williams. Its gratifying to be able to report that not only are they compelling speakers with something important to share, but also they are darn good folks. The character and authenticity they exhibited during their remarks came across just as easily on a one-to-one basis.</p>
<p>I could go on and on, but we start up again at 9 a.m. sharp. However, I did want to share with readers these two moments from todays proceedings, among the many that deserve mention.</p>
<p>***</p>
<p>Short report on Day 1 of the Conference</p>
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		<title>A Jobless Rate Still Unaffected by New Hiring</title>
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		<pubDate>Fri, 04 Jun 2010 12:05:26 +0000</pubDate>
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		<description><![CDATA[Many unemployed people are beginning to look for work again, encouraged by reports of a strengthening economy. NYT > Unemployment]]></description>
			<content:encoded><![CDATA[<p>Many unemployed people are beginning to look for work again, encouraged by reports of a strengthening economy.<br />
<a rel="nofollow" href="http://www.nytimes.com/2010/06/04/business/economy/04workers.html?partner=rssnyt&#038;emc=rss">NYT > Unemployment</a></p>
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		<title>Perfect Packaging is Vital</title>
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		<pubDate>Fri, 04 Jun 2010 06:06:48 +0000</pubDate>
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		<description><![CDATA[A degree is not enough for getting a good job; you need to market yourself well, says PHYLLIS KORKKI This spring, college seniors in the US are entering a better job market than the class of 2009 faced. Unfortunately, that is not saying much because 2009 was one of the worst years in the history [...]]]></description>
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<p><strong>A degree is not enough for getting a good job; you need to market yourself well, says PHYLLIS KORKKI </strong><br /><img class="alignnone size-full wp-image-4325" title="college-grads-" src="http://jobsearchingblog.com/wp-content/uploads/2010/06/college-grads-.jpg" alt="" width="300" height="269" /><br />
This spring, college seniors in the US are entering a better job market than the class of 2009 faced. Unfortunately, that is not saying much because 2009 was one of the worst years in the history of hiring.</p>
<p>Still, hiring of this years crop of graduates is up 5 per cent over the previous year, according to the National Association of Colleges and Employers.</p>
<p>To employers the most desirable majors include accounting, engineering, computing and mathematics, according to Edwin Koc, research director of the association. Companies are also seeking evidence of communication and writing skills, analytical ability and teamwork, Koc said.</p>
<p>Whatever your strengths and weaknesses, you will need to bring your A game to this job market, said Katharine Brooks, director of liberal arts career services at the University of Texas at Austin and author of a career guide called You Majored in What?</p>
<p>Brooks has seen some evidence of an upturn. For example, Facebook just opened an office in Austin with many positions that would be appropriate for new college graduates. But overall, were just talking a glimmer of hope in an otherwise bleak picture, she said.</p>
<p>That means you cant be casual about your job search, she said, and your rsum, cover letter and interviewing skills must be top notch.</p>
<p>Above all, you need to be able to articulate the value of your degree, she said, especially if you are in the liberal arts, and there isnt a linear connection between what you majored in and the job you are seeking.</p>
<p>Take philosophy majors. There arent a lot of jobs for philosophers. But people use logic to formulate and weigh ideas and to reach conclusions, which can make training in philosophy very effective in the business world, Brooks said. Being able to spell that out concretely, with specific examples, could be crucial to being hired.</p>
<p>English majors face similar hurdles. But in most fields, it is important to write and speak clearly and to see things from different perspectives. A graduate with an English degree who tailors those strengths to a particular job description can make a strong case for being hired.</p>
<p>An understanding of the human condition gained through great literature can be helpful in professions like social work, Brooks said.</p>
<p>Beyond your major, have stories to tell about how your experiences would make you a good employee, suggested Nathan Bennett, co-author of Your Career Game and a professor at the Georgia Tech College of Management.</p>
<p>For example, someone who has been a camp counselor will have leadership stories to tell, he said.</p>
<p>Take full advantage of your schools placement office and alumni network, Bennett said. If you are applying for a job at a bank, talk to a 25 or 26-year-old alumnus there rather than a 45-year-old, he said, because that person will have a better idea of how to get hired at the entry level.</p>
<p>Many new graduates are not sure what they want to do and are worried about taking the wrong job, Brooks said. Remember that no job needs to be permanent.</p>
<p>She uses the metaphor of chaos theory to explain the job search process. Its a complex world, and you cant predict everything, so dont try to, she said. When you are starting in the workforce, Look for opportunities to learn, take a risk, try things out, see what you like, and always be open to the next opportunity, she said.</p>
<p>If you dont like your first job, at least you have learned what you dont like, and you can carry that knowledge to your next job, she said.</p>
<p>Graduates can fall victim to a sense of paralysis if they arent sure what direction to take, Bennett said. People in their early 20s have plenty of time to take chances. After all, their working life is probably going to last at least twice as long as their current age, he said.</p>
<p>Some graduates with little or no work experience may wonder what they have to offer over an applicant with more experience. But recent college graduates are less expensive than more seasoned workers, and that can be an advantage (to the employer, if not the graduates wallet) in a tougher economy.</p>
<p>For one thing, younger people tend to have a stronger grasp of the latest technology, Black said. In addition, this generation of students has been exposed to greater cultural diversity, he said, and they are using the Web and other technology to connect globally.</p>
<p>Add the energy and enthusiasm that new graduates tend to possess and their value is clear.</p>
<p>As Brooks put it, They may not have the experience, but what they have is potential.</p>
<p><strong>Source: </strong>New York Times News Service</p>
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		<title>Truth or Fiction: Are The New 21st Century Job Search Rules Really Extra Fast?</title>
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		<pubDate>Thu, 03 Jun 2010 22:47:12 +0000</pubDate>
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		<description><![CDATA[&#13; &#13; First of all, lets talk about what the 21st Century job search rules are all about. An easy way to understand them is to compare them with the old-fashioned traditional approach. Thats where you write a resume, mail or email it to a bunch of employers and agencies. Or post it on job [...]]]></description>
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<p><img src="http://farm4.static.flickr.com/3630/3468669957_238bfcd537_m.jpg" width="160" /></p>
<p>First of all, lets talk about what the 21st Century job search rules are all about.  An easy way to understand them is to compare them with the old-fashioned traditional approach.  Thats where you write a resume, mail or email it to a bunch of employers and agencies.  Or post it on job websites like Monster and HotJobs.  And then you wait for the phone to ring.</p>
<p>&#13;<br />
If it does, you may get invited in for an interview . . . usually with an HR associate or a low-level management assistant.  If it doesnt, you send out more resumes.</p>
<p>&#13;<br />
Now, honestly, you may wind up with a job using this old-fashioned, traditional approach . . . if youre willing to wait out weeks or months of frustration, nail-biting, and downright discouragement.  And the job will probably be one you had to settle for, rather than select.</p>
<p>&#13;<br />
By contrast, the nw 21st Century job search rule require you to get right down to business because they take a totally different approach.   For example, you can be meeting face-to-face with the person who could be your next boss in a matter of days.  You could be entertaining a job offer in as little as two weeks.</p>
<p>&#13;<br />
The reason the new rules can get results so quickly is because it doesnt rely on your resume to get the job done.  You see, employers really arent interested in what you used to do for someone else.  They want to know what you can do for them going forward.</p>
<p>&#13;<br />
So, if you follow the new rules, your resume comes last. The first step is to identify employers where theres a match between your capabilities and interests and their needs.   The second step is to devise creative ways to meet face-to-face with those decision-makers.</p>
<p>&#13;<br />
The new rules use a successful step-by-step method for achieving each of the intermediate goals in record time.  And they show you how to present yourself to an employer in a compelling way so that he/she can see you as a contributor to their organization.</p>
<p>&#13;<br />
Whats exciting about the new 21st Century job search is that it bypasses all of the useless techniques that everyone thinks is required to succeed in the job market. The reason thats important is that the 21st job marketplace is dramatically different.  </p>
<p>&#13;<br />
For example, expectations have changed.  Employers today are values oriented.  They expect a job candidate to know and understand the goals of the organization.  And they want the job seeker to come forward with very specific ideas or plans for how they can contribute bottom line fast.</p>
<p>&#13;<br />
The old-fashioned traditional approach just doesnt get it anymore.  What used to work great just a few years ago is now becomes a guarantee for a long, protracted and marginally successful job campaign.  Its time to play by the new rules!</p>
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<p>Paul Megan writes for EEI, the world-class pioneer in alternative job search techniques and non-traditional career advancement strategies . . . since 1985. Grab our stunning FREE REPORT: How To Find A Job In As Little As 14 Days!  Click on RSS for instant info!  http://www.fastest-job-search.com</p>
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<p><span>Image taken on 2009-04-16 10:05:20. Image Source. (Used with permission)</span></p>
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		<title>Cardiff Workplace Bullying Conference, Day 1</title>
		<link>http://jobseekcentral.com/blog/cardiff-workplace-bullying-conference-day-1.html</link>
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		<pubDate>Thu, 03 Jun 2010 02:47:04 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bullying]]></category>
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		<description><![CDATA[The first day of the 7th International Conference on Workplace Bullying &#38; Harassment in Cardiff, Wales, featured a record number of registrations and an overwhelming variety of quality presentations. Turnout Despite a difficult economy and rising air fares, the conference has attracted some 230 delegates from 30 countries, a significant increase from the 2008 conference [...]]]></description>
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<p>The first day of the 7th International Conference on Workplace Bullying &amp; Harassment in Cardiff, Wales, featured a record number of registrations and an overwhelming variety of quality presentations.</p>
<p><strong>Turnout</strong></p>
<p>Despite a difficult economy and rising air fares, the conference has attracted some 230 delegates from 30 countries, a significant increase from the 2008 conference in Montreal, which drew a (then) record 160 delegates.</p>
<p>In addition, a pre-conference workshop for doctoral students who are conducting research and writing dissertations on workplace bullying attracted some 20 participants, according to one of the grad students who attended.</p>
<p>Conference opening</p>
<p>Professor Duncan Lewis (host organization University of Glamorgan in Cardiff) and Charlotte Rayner (University of Portsmouth and President of the International Association on Workplace Bullying and Harassment) opened the conference with greetings to the delegates and encouragement to take full advantage of the learning and networking opportunities provided.</p>
<p>Two keynote speakers, Stale Einarsen (University of Bergen) and Gary Namie (Workplace Bullying Institute), followed. Stale presented his provocative model of how our understanding of workplace bullying can shape the ways in which we look at organizational leadership. Gary emphasized the importance of framing workplace bullying in a context that supports target recovery, organizational responsiveness, and legal reform, drawing on the theories of linguistics professor George Lakoff.</p>
<p><strong>Intense learning</strong></p>
<p>An array of panel discussions and addresses awaited delegates for the rest of the day, topped off by dinners grouped by the special interests of the delegates. Todays panels covered topics such as empirical evidence, interventions, health effects, organizational dynamics, education, and equality.</p>
<p>For scholars and practitioners whose work centers on workplace bullying and related behaviors, this conference is a biennial smorgasbord. The programs themselves  not the many charms of historic Cardiff literally surrounding us  are the main attractions. Unlike many academic and professional conferences, these programs draw full attendance and engaged attention.</p>
<p><strong>More later</strong></p>
<p>Ill be reporting more about the conference, including several summaries of presentations I found especially interesting. But for now I must review my notes for my keynote remarks, which will talk about legal initiatives in a multidisciplinary context.</p>
<p>***</p>
<p>Heres a short piece previewing the conference from WalesOnline.</p>
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		<title>Entrepreneur or Unemployed?</title>
		<link>http://jobseekcentral.com/blog/entrepreneur-or-unemployed-2.html</link>
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		<pubDate>Wed, 02 Jun 2010 19:51:35 +0000</pubDate>
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		<description><![CDATA[A supposed boom in startup companies may just be acts of desperation by workers whove lost their jobs. NYT > Unemployment]]></description>
			<content:encoded><![CDATA[<p>A supposed boom in startup companies may just be acts of desperation by workers whove lost their jobs.<br />
<a rel="nofollow" href="http://www.nytimes.com/2010/06/02/opinion/02reich.html?partner=rssnyt&#038;emc=rss">NYT > Unemployment</a></p>
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		<title>Old and Beautiful</title>
		<link>http://jobseekcentral.com/blog/old-and-beautiful-4.html</link>
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		<pubDate>Tue, 01 Jun 2010 10:18:31 +0000</pubDate>
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		<description><![CDATA[The modelling world is no longer out of bounds for middle aged women Juliette Branker, 53, works two jobs. As a customer service agent/Level 4 for the Lowes home improvement store in Garden City, New York, she operates a forklift along with a narrow aisle reach machine and an order picker machine. The other day [...]]]></description>
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<p><strong>The modelling world is no longer out of bounds for middle aged women</strong><img class="alignnone size-full wp-image-4311" title="Juliette Branker" src="http://jobsearchingblog.com/wp-content/uploads/2010/05/Juliette-Branker.bmp" alt="" /><br />
Juliette Branker, 53, works two jobs. As a customer service agent/Level 4 for the Lowes home improvement store in Garden City, New York, she operates a forklift along with a narrow aisle reach machine and an order picker machine. The other day she unloaded 20 skids of mulch (mulch is really bouncy, you have to drive slowly or itll fall on you) and then did 18 skids of patio-building material. In the winter, she uses a chain saw to trim Christmas trees for customers, and come spring she offers planting advice in the garden store.</p>
<p>In her second job, working as a model for the Ford agency, shes appeared on the Today show five times. A dream job, she said. They send a car for you, feed you, you wear these beautiful clothes, you walk on for about two seconds, they take you home, and you make 0 each time.</p>
<p>Shes also appeared as a savvy business investor on a TV commercial for Edward Jones (earning ,000, plus residuals); as a worldly traveller who speaks six languages for American Express; as a warm, twinkly mom of a seven-year-old for Hallmark; as the face of Weleda skin-care products; and as a middle-aged woman getting welcome relief from rheumatoid arthritis thanks to Cimzia.</p>
<p>Branker would love to model full-time. But being new  she was discovered two years ago while taking salsa lessons at Stepping Out Studios in Manhattan  she has held on to her ,000-a-year Lowes job. Still, she counts herself lucky. I never would imagine, starting to model at 51 years old, she said.</p>
<p>Her new career is a reflection of changes both in the modelling world and in the consumers being targeted. You have a greying baby-boomer population that still has enormous buying power, said Paulette Ellison, who oversees Fords classic division, which is primarily female models over 40. That demographic needs to be portrayed in a different way.</p>
<p>Ford has long employed middle-age classic models, but it wasnt until two years ago that the numbers got big enough for the agency to create a freestanding division. In the mid-1980s, according to Patty Sicular, Fords archives director, the agency had 12 classic models in New York; by the mid-1990s, 18. That had grown to 40 by 2008, and today there are 54  a sign that despite the recession, boomers continue to have more buying power than most.</p>
<p>In the early 1980s, when Sicular joined Ford, she worked with the young stars, the teenager and 20-something womens division  known as the high board for the dazzling money and lifestyle  and remembers the classic board being considered the dregs. They were basically the leftovers, large-size, olds, parts models  women who just did hands, legs, feet.</p>
<p>In the mid-90s, as the first boomers reached 50, Sicular took over the classics, weeding out deadwood and pushing for better work. In those days we were treated as third-class citizens, she said. Id fight with clients  more respect, more money, better clothes. Eventually it started to get easier.</p>
<p>A turning point was the success of Cindy Joseph, who signed her first modelling contract at 49, with Ford in 1999. For 25 years before that, Joseph had been a leading make-up artist, travelling the world to work with Cindy Crawford, Naomi Campbell, Susan Sarandon, Willem Dafoe. Even then, she was known for her natural beauty, her long-flowing gray hair, and for never, she said, ever having even one tiny Botox tweak. She was spotted on the street in Greenwich Village by a casting agent for the fashion photographer Steven Meisel. He featured her in a campaign for Dolce &amp; Gabbana, the Italian clothing designer, and from there her career soared: Liz Claiborne, DKNY, Olay, L.L. Bean, Target.</p>
<p>Several times, her image appeared on Times Square billboards four stories high. Howard Schatz photographed her nude, for a pharmaceuticals brochure, a Time magazine cover and a book. In the mid-2000s, she was profiled in magazines and on TV, the harbinger of something new, a middle-age model making it big.</p>
<p>Joseph, who has a 40-year-old son and a 36-year-old daughter, said that in her best year she made 0,000. Now, at 59, in some ways she is a victim of her success. I used to do a go-see, and there were three of us, she said. Now it can be 10, and sometimes a roomful. With more women my age in the business, Im working less.</p>
<p>Its also age. Ten years later I look older, she said. I get calls, I can tell, theyre looking to see if I still have that youthful quality. Now Im a little more matronly, a few more wrinkles, more silver hair. Shes found shes too old to portray a mom, but too young to be Grandma in a pharmaceuticals ad. Still, shes busy and earns a six-figure income.</p>
<p>Recently, shes been doing Macys and J.C. Penney advertising and catalogue work and has started her own cosmetics line, Boom. Instead of anti-aging, I say its pro-aging. The idea is women can look beautiful without looking younger.</p>
<p><strong>Source </strong>:New York Times News Service</p>
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